Lead capture
Bring in prospects from social activity, website forms, WhatsApp, inbound calls, and manual lead entry with source, date, and status preserved.
Platform
The real estate sales desk between inquiry and appointment.
FilterPoint connects lead discovery, CRM scoring, AI reception, handoff, and calendar workflows so your team can act on the right prospect at the right moment.
Intent scoring
Timeline, budget, intent, and engagement are shown as percentages so the team understands why a lead is hot, warm, cold, or filtered out.
AI call handling
The receptionist asks for name, intent, area, budget, timeline, email, and appointment preference in a calm one-question flow.
Human handoff
When a buyer, seller, renter, or viewing request is urgent, the AI routes the caller to the right person instead of burying the lead in a list.
Calendar sync
Create, update, confirm, and cancel appointments with a clear external calendar event ID so Make and Google Calendar stay aligned.
Manager visibility
Owners see volume, lead fit, sources, stages, outcomes, call duration, and follow-up needs without exposing internal AI spend.
What makes it different
FilterPoint is built around visible buyer behavior, not just a contact record.
Social questions become data
Price, location, viewing, budget, and urgency questions are treated as lead signals, not random comments.
Calls become structured CRM fields
Transcripts are available when needed, but the everyday view stays clean: intent, budget, timeline, result, and next action.
Pilots stay measurable
Start with one brokerage, property manager, or developer team and track the saved follow-up time and rescued appointments.
See it with your leads